• Award winning designer crafting meaningful User Experiences we come across in our everyday lives, with an Agency background.

    User Research | User Experience | User Interface Design

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About Me

P​assionate about digital product strategy​, cognitive-based design decisions,​ ​the intersection of empathic UX and eye catchy design​. I have proven Experience Consulting by implementing numerous strategic & tactical initiatives for domains like Health, Automobile, FMCG, Telecom, Education, Lifestyle & IT.

Several Years of Experience Designing on large scale disruptive Products for Brands like Lenovo, Toyota, Amazon, Tata Hitachi, Wipro, & IBM to name a few, also worked at top notch organizations like Ogilvy, Interactive Avenues part of IPG Media Brands, Xoriant, Position2 as well as Experience with Start-up’s Lindera, Planetsurf Creations.

Areas of expertise: User Research, User Experience Design, User Interface Design, Prototyping & Usability (A,B) Testing.

Hands on brands

and Many More...

Designed the Award winning Web App “Tata Hitachi” & Spearheaded the overall project as Associate Creative Director at Interactive Avenues Pvt Ltd.

How Tata Hitachi leveraged cutting-edge web design for brand building

*My Role - Lead Designer & Head of Project with overall team of 6 Members

Recent Experience

Self-Employed - Design Consultant - UI/UX & Product September 2022 - Present

  • Associated with top notch brands and marketing agencies working with cross disciplinary teams executing the digital design in areas Saas, Mobile Apps & Web more focused on interaction design including research, experience design & testing. Also creating platform style guides for the same with maintenance of the design system.

Lindera GmbH - Lead Product Designer April 2020 - August 2022

  • Started as Sole designer & I Led the Product design (UI/UX) vision for the company, contributed to (Health) Product strategy & decision making. I Conceptualized & designed new features as well as overhauled UX/ UI & Visual design for both product & marketing by introducing a company-wide style guide, while working closely across multiple development teams within an agile environment.
  • Worked within a design team, focusing more on the product turning complex workflows into simple & intuitive interactions. Contributed to the experience of new health features from end to end. This included briefing sessions from customer success, conducting design sprints, Interviewing users for testing, research, building user flows, wireframes, final designs, & Prototypes of varying fidelity. Also design mentorship for Juniors.

Kreativ Hero - Design Consultant January 2019 - March 2020

  • I've led the complete experience around Saas products including the Android & IOS B2B Apps, having hands-on research, design, content & working closely with stakeholders, data & engineering teams to design a schema. It's been quite the ride touching product surfaces which affect hundreds of users everyday and management of complex design systems.

Interactive Avenues - Associate Creative Director August 2016 - December 2018

  • Be the User Interface & User Experience subject matter expert.
  • Provide proactive contribution to client’s business, demonstrating best-in-class interactive product (Innovation & Quality).
  • Drive collaboration with other verticals to meet client’s marketing objectives & ensure Integrated, synergistic creative approach.
  • Partner & collaborate with other regional creative directors to ensure collaborative creative philosophy & focus.
  • UI/UX Team management.

Position2 Marketing - Creative Supervisor March 2014 - August 2016

  • Responsible for the new business pitch - UI & UX perspective which includes execution of user flows, wireframe, interactive prototype & visual design.
  • I am responsible for web project management & deliveries for a client on a worldwide level.

Ogilvy - Project Supervisor June 2012 - March 2014

  • Award winning campaign designer & I was responsible for execution & project deliveries (design) for a client on a worldwide level – Lenovo & various brands of a FMCG MNC.
  • For Lenovo, I spearhead the team delivering various digital assets (designs) & developing interactive campaigns for geographies that Lenovo operates in.
  • Involved in execution of Interactive prototyping across web app & mobile app.
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Nelson is an extremely capable professional – one in whom talent complements professional capability. Rare qualities which make every interaction with him a delight. With a keen eye for design & detail, Nelson brings on to the table his experience in UI & UX, adding enormous value to each & every project he embarks on!

Piyali Sen

Head Corporate & Marketing Communication, Tata Hitachi Construction Machinery

Nelson has been my go to guy when it comes to our website needs. He has been managing our domain for nearly 10 years. He is reliable & committed in his offerings. We find value propositions in his delivery model which is hard not to notice & appreciate. We wish him all the best in his endeavors.

Deepak Dinesh Prabakaran

Managing Partner, ADDP | Architecture & Allied Applications

I had the chance to work with Nelson with several projects. Nelson’s experience in the field of UX/UI Design, his recommendations on changing complex flows to ease & his quick understanding of business issues & goals were real assets in carrying out the Project successfully. Not to mention his good communication & responsiveness. I highly recommend him for the projects!

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Nelson D’souza,
Eosanderstraße 9, 10587 Berlin